How and why I ditched Google Analytics

Google Analytics is a great tool to see what users do on your site and how they interact with it. It is free to use and is very extensive so why did I stop using it?


Problem with Google Analytics

The main reason I stopped using Analytics is because it places a cookie which cannot be stopped without showing me how the site is used. This means that if I wanted to implement the cookie law directives, I would lose the complete picture in my report. Some users already complained about this and Google simply hasn’t listened yet.


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